Probably not, but these days you can get a bunch of useful information about him/her. What his buying habits are, how much money he makes and even what he wants to buy next.

Let’s start with who this buyer ‘may be’. Around how old he is, what does he like to do, where would he look for your product, etc. Think of who frequently visits your business. There is a pattern, just think about it. Write down the questions that they frequently ask. Keep this as a running list that even employees can add to.

Your current clients that are loyal customers should be asked about their needs/concerns. Reward them with a small gift or service. This will make them feel special and offer you valuable insight. Document everything.

Are their any inside jokes about you or your competitors? I heard a ADT alarm system joke that everyone said stood for “Any Damn Thing”. If this were my company, I would want to get to the bottom of this ‘joke’. It’s surely costing them money.

Next you’ll want to make a list of your top competitors and what they offer that is better than you. This step is about dominating the competition, not just being a tiny bit better. How can you incorporate more of what they offer AND make a heftier profit? Is there a premium product or service level?

Once you know so much about the target, they won’t be able to resist buying from you.You’ll be the only one that truly ‘get’s him’ and takes the time to tailor the experience.

When you first thought of starting a business or came up with a good idea that could make money – the process was just beginning.

• How would you get the right vendors?
• Who will you work with?
• When will this thing make me some money?

Someone won’t just walk up to you and say “Hey, here’s your business plan and all the contacts you’ll need, now go make money.”

Internet marketing is no different. There are a ton of websites that will offer you a “magic bullet” to success on the internet. You’ve seen the offers. Just sign up here to get email leads. They won’t mention it’s a crap list of non-targeted buyers.

Your strategy has to be well thought out. You need targeted buyers that look for you. Buyers that are on your email list because they feel you offer them value. What will that value be? Good question. Start there, because that will be a very large part of your internet marketing strategy.

Of course, you want to sell more, make more money, retire, etc. However online is similar to your offline process. They need to know you first. Make it easy for them. Ask yourself the following:

What can I offer that will start out or build a relationship of value?

• A report on your potential clients most frequently asked questions.
• A short survey to find out their needs.
• A video on how to use your product properly.

These are just a few suggestions to get you thinking strategy, versus throwing stuff at a wall and seeing what sticks.