Do you know your target buyers name?
Probably not, but these days you can get a bunch of useful information about him/her. What his buying habits are, how much money he makes and even what he wants to buy next.
Let’s start with who this buyer ‘may be’. Around how old he is, what does he like to do, where would he look for your product, etc. Think of who frequently visits your business. There is a pattern, just think about it. Write down the questions that they frequently ask. Keep this as a running list that even employees can add to.
Your current clients that are loyal customers should be asked about their needs/concerns. Reward them with a small gift or service. This will make them feel special and offer you valuable insight. Document everything.
Are their any inside jokes about you or your competitors? I heard a ADT alarm system joke that everyone said stood for “Any Damn Thing”. If this were my company, I would want to get to the bottom of this ‘joke’. It’s surely costing them money.
Next you’ll want to make a list of your top competitors and what they offer that is better than you. This step is about dominating the competition, not just being a tiny bit better. How can you incorporate more of what they offer AND make a heftier profit? Is there a premium product or service level?
Once you know so much about the target, they won’t be able to resist buying from you.You’ll be the only one that truly ‘get’s him’ and takes the time to tailor the experience.
Filed under: Internet Marketing
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